Avexxis Corporation

Avexxis Multi-channel Commerce Software
www.avexxis.com
Category:  Order & Catalog Management, Warehouse & Inventory Management, E-commerce & Website Integration

Karen Suponski
Avexxis Corporation
30 Avon Meadow Lane
Avon, Connecticut 06001
888-283-9947
Sales2007@avexxis.com

---

Current Customer Information:
Beverly Hills Teddy Bear – religious dolls
Macy’s Inc. – national department store chain
Filson – high end outdoor apparel
GearTree.com & Firehouse Guitars – musical instruments and merchandise
Meisel – woodworking supplies
Primary Electric – electrical supplies
Ratex – college bookstore software
Cargo Largo – resale of lost and damaged freight
Sunshine – business greeting cards
The Wisconsin Cheeseman – food/gift retailer
Vermont Teddy Bear – gift items, including teddy bears, pajamas, and flowers
Withers Transportation Services – freight logistics and fulfillment
Working Person’s Store – work apparel & footwear

---

Case Study:

The Vermont Teddy Bear Company

In 1994, Avexxis was contracted to customize its wholesale distribution package to meet the needs of The Vermont Teddy Bear Company (VTBC), a direct-to-consumer company with a single product line of a teddy bear, a custom outfit “kit”, a candy, a greeting card (to be computer printed, replacing hand calligraphers). The company’s product, called a BearGram, was primarily promoted through radio spots read by on-air personalities.

VTBC has a very severe “peak” of business surrounding Valentine’s Day, processing a few hundred orders on a normal day, and over 4000 orders on their “peak” day of February 13th.  As VTBC is also a manufacturing company, they utilize Platinum for their manufacturing and inventory control needs, and the Avexxis system interfaces to Platinum. Avexxis handles a highly customized order process to handle the unique needs of the BearGram and greeting card, as well as all shipping and customer service functions.

In 2003, the company expanded its offerings to include a line of sleepwear, called “PajamaGram”, and a line of specialty products from across the country, called SendAmerica (which later narrowed its focus to food items, and was relabeled TastyGram). In 2004, the company acquired a direct marketer of flowers and plants, Calyx & Corolla (Calyx). While the PajamaGram division is quite similar in nature to the BearGram, both TastyGram and Calyx use a highly custom drop ship methodology, with the affiliates using distributed technology provided by Avexxis/VTBC to fulfill their orders. The TastyGram fulfillment partners print out their own FedEx forms provided by the VTBC system, while the Calyx “growers” interface into a custom version of the Kewill Javalin system over Citrix, and manage their own queue of orders to pick and ship.

Across these many divisions, VTBC has grown dramatically, reaching a peak of over 47,000 orders in a day in February 2007, with over 60,000 packages shipped on the peak shipping day across all divisions of the company. In the last 13 years, the company has worked with Avexxis to make thousands of modifications to its system to support their ever expanding product line and growth to a company approaching $100 million in sales.

---

Current System Application Features and Functions:
The Avexxis system is a full-featured solution for multi-channel marketers of all flavors. It includes mail and phone order entry, Point-of-Sale, and a direct order pipeline from e-commerce websites for both consumer and business-to-business oriented enterprises. Order processing and fulfillment functions include picking, pick verification and shipping from multiple physical and logical warehouses, inventory management and real-time status for customer service or direct web access. The balance of the package encompasses customers, customer lists, products, inventory and catalogs, planning, forecasting, procurement, integrated reporting, analysis, and accounting.

Our company’s goal is to deliver a system that has been optimized for the way your business runs best; takes advantage of what's good about your current operation; facilitates interoperation in today's global marketplaces; can respond flexibly in the future as your marketplace and business change and grow; facilitates efficient process flow within your organization; provides better information for management decision-making; and to help you create more satisfied customers ultimately increasing the profitability of your operation.