CoLinear Systems, Inc.

Response
www.colinear.com
Categories: Order Management Systems

Lloyd Merriam
Founder & CEO
4343 Shallowford Rd, H-7
Marietta, GA 30062
Sales: 1-800-COLINEAR (265-4632)
Direct: 1-770-643-0000 x100
lmerriam@colinear.com

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A Partial List of Current Customers and Product Categories
ACHOO! ALLERGY (Allergy Products)

ACOUSTIC SOUNDS (Music – Records, CD’s)

ADVANCED RESULTS MARKETING (3PL)

AFTER 5 CATALOG (Home bar, party and gift items)

AMERICAN MEADOWS (Plants, seeds and nursery items)

ASUCLA BUSINESS (University Bookstore)

ATLANTA CUTLERY (Knives and related cutlery products)

BML BASIC PHYSICIANS SUPPLY (Medical and related products)

BUD PLANT COMIC ART (Rare Collectible Comic Books)

CATALOG MUSIC (Music – Records, CD’s)

CLASSIC MOTORING ACCESSORIES (Auto enthusiast car care)

CORE NUTRITION (Health supplements)

COUNTRY HOUSE (General Merchandise)

CRAFTS AMERICANA (Art & Craft Supplies)

CR'S CRAFTS (Doll Supplies)

CUBAN CRAFTERS (Cigars and related items)

DEVA LIFEWEAR (Apparel)

DHARMACRAFTS (New Age & Meditation Products)

DISCOUNT PAPER PRODUCTS (Office Supply)

DYNAMIC LIVING (Products for the Handicapped and Elderly)

EAGLE AMERICA (Craftsman Tools & Supplies)

FATHER FLANNIGAN’S BOYS HOME (General Merchandise)

GENERAL MEDICAL (Medical products and supplies)

GOOSEBERRY PATCH (Country-themed products)

GUN PARTS (Gun Supplies and Parts, carries over 700,000 sku’s)

HOBBY BUILDERS SUPPLY (Doll Houses & Supplies)

HONDA DIRECT (Honda car parts and accessories)

I & I SPORT SUPPLY (Paintball, Martial Arts Products)

INTEGRA (3PL)

J. MARCO GALLERIES (Apparel)

KITCHEN KRAFTS (Homemaker and Kitchen Products)

MARKERTEK VIDEO SUPPLY (Professional Audio & Video Products)

MAXI AIDS (Products for the Handicapped and Elderly)

MEDALS OF AMERICA (Military Medals and Related Items)

MISSION ALLERGY (Allergy Products)

NATIONAL ALLERGY SUPPLY (Allergy Products)

NUTRITIONAL LIFE (Nutritional Supplements)

PET E-TAILING (Pet products)

POSTY CARDS (Custom Greeting Cards)

RAINTREE NURSERY (Plants and related nursery items)

RICK'S MOVIE GRAPHICS (Collectible movie posters and related)

REGGIO REGISTER (Decorative Air Registers)

SAUSAGE MAKER (Sausage Making Supplies)

S.T. PRESTON & SON (Nautical and Boating-related items)

THE HOUSE (Snowboarding Items)

THREE RIVERS ARCHERY SUPPLY (Archery Supplies)

TOGNAR TOOLWORKS (Specialty Woodworking Tools)

WINE OF THE MONTH (Wine and Wine-related Products)

WOODLINE TOOL & SUPPLY (Craftsman Tools & Supplies)

WOODPRAIRIE FARM (Organically-Grown Vegetables)

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Current System Application Features and Functions:
If you order products by mail, phone or via the internet chances are Response processed and shipped at least one of those orders. More than 10 million orders valued over half a billion dollars are shipped by Response users each year!

Response is a well-crafted set of PC-based software tools designed exclusively for direct marketing companies. No off-the-shelf accounting, order entry or distribution system can come close to providing the industry-specific functions you need to effectively run your direct commerce business. You can count on Response to ...

• Streamline workflow throughout your enterprise
• Track and encourage improved employee performance
• Maximize resources and minimize wasted effort
• Dramatically lower your average CPO (cost to process an order)
• Reduce shipping errors while increasing fulfillment throughput
• Lower your shipping costs using multi-carrier rate shopping
• Provide faster and better service to your customers
• Tie down costly operational and administrative loose-ends
• Leverage Response to gain a formidable advantage over your competitors
• Establish a "best practices" foundation to support rapid growth and long-term success
• 100% Windows Compliant
• MS SQL Server (standard platform)
• Crystal-based Reporting
• Comprehensive Order/Catalog Management
• Inventory, Purchasing, Advertising Analysis, etc.
• Real-time Customer Service
• Batch and Real-time Web Connectivity
• User-Configurable Screens, Email & WorkFlow
• Helpful & Friendly Customer Support
• Reputable & Preferred Vendor since 1985
• Active User Group

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Response Features & Functions:

• order processing and fulfillment
• payment processing
• customer service
• inventory control
• warehouse management
• sales analysis
• advertising analysis
• catalog analysis
• lost sales tracking
• prospect tracking
• database marketing
• back-end reporting
• system security (totally user-definable)

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