President and Founder
Mr. Curt Barry is Founder & President of F. Curtis Barry & Company. Mr. Barry has worked with direct marketers and retailers to develop customized computer applications, MIS planning, select packages for installation, change work flow and operations and write procedures.
Since 1984, Mr. Barry has guided the development of over 400 systems projects in retail and direct marketing. This extensive experience has allowed him to develop a company with a specialized niche in fulfillment, e-Commerce and catalog management systems.
The overall strength of F. Curtis Barry & Company is that the principals bring to the project a wide variety of practical experiences and ideas for improving order fulfillment, fulfillment center design and planning, customer service, forecasting and inventory management, merchandising and marketing systems.
Mr. Barry's personal strengths are in working with all levels of management and end users to define their needs and to conceptualize operations strategies, systems and business development plans. Mr. Barry has earned the reputation of being one of the foremost leaders in direct marketing consulting. He enjoys sharing these experiences whether its speaking to audiences at national conferences or writing monthly for direct marketing publications. Relating their practical experiences, he and his partners have become one of the most widely published consultants written 200+ articles for F. Curtis Barry & Company’s own Operations Insight e-Newsletter as well as Multichannel Merchant Magazine, Catalog Success, Catalogue & e-business (UK), Target Marketing, Direct Marketing, and Fundraising Success magazines and a variety of Direct Marketing Association newsletters. Topics include software reviews of catalog and WMS package, fulfillment center strategy, data base marketing, inventory forecasting and management, IT strategies, operational metrics and customer service.
Mr. Barry's retail and direct marketing experience started with National Cash Register Company from 1970 through 1973. NCR was “going electronic” with its initial point of sale terminals and retail systems packages. Curt worked as part of an implementation team installing 1,300 POS terminals at Hecht Company (division of May Co.).
In 1973, Mr. Barry moved to Garfinckel, Brooks Brothers, Miller & Rhoads, Inc. (GBM), which was one of his NCR clients. He served for ten years at GBM, as Manager of Research and Development for the Corporate Data Center. Mr. Barry was responsible for all the systems research, development and implementation for the $500 million retailer (comprised of seven companies with 250 stores, three direct marketing operations and four apparel manufacturing plants). Mr. Barry's early experiences in direct marketing was being part of the project team that started three catalog businesses in the mid 1970's.His department of 45 programmers developed all of the major retail and mail order applications implemented in GBM. He left GBM after the Allied Stores Corporation hostile take over of the company.
After leaving GBM in 1983, Mr. Barry and two other GBM employees started Molster, Barry & Mason, specializing in direct marketing systems development projects. In 1984, Mr. Barry founded F. Curtis Barry & Company. On the IBM System 38, GBM developed fulfillment and marketing systems for Tiffany & Company, Henri Bendel (acquired by The Limited) and DH Holmes (acquired by Dillards).