The following article is written by Craig Lennon, Director of Business Development at FCBCO Validated partner Ship-Right Solutions, which has been providing Fulfillment, Final Mile Delivery and Customer Engagement solutions to Direct Response and eCommerce Marketers for nearly 20 years.
We all know that customers are the lifeblood of every business. Many companies spend the majority of their time, effort and money on customer acquisition while leaving customer retention and loyalty towards the bottom of their priority list.
Never forget that without customers, you don’t have a business.
It doesn’t take a rocket scientist to know that incremental improvements in customer retention lead to substantial increases in lifetime customer value and thus exponential differences to the bottom line. It does however take a real commitment and often a change in mindset to implement a solid strategy.
Today’s consumer behavior is more discriminating and potentially impactful to your business or brand than ever. Before deciding to buy a product or service they are researching online, comparing prices, checking reviews and asking others about their experiences. So don’t just sell products or services, sell experiences.
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