The other day, I talked with a friend that works in multichannel marketing for over 25 years. The conversation turned to how Internet technology keeps accelerating business change. New products and service competitors can be launched almost overnight. Businesses slow to adapt to change get destroyed. Payless Shoes, who recently announced a liquidation of all 2,100 company owned and online stores in the US and Puerto Rico, is just one recent example.
Brick and mortar locations are not the only stores who need to stay on top of innovation. There are just as many potential threats to ecommerce businesses – continual increases in shipping costs; how to decrease delivery times; and low unemployment and increasing labor costs - to name a few.Read More >