Amazon opened its first brick and mortar campus store at Perdue University last week. It is also reportedly in talks with retailers like Radio Shack to give it a more omnichannel presence. One online publication declared this move would be “another nail in the coffin for malls.” Really? That’s a pretty big leap!
My bet is on big retail and big-box stores, not Amazon. Walmart, Macy’s and Kohl’s, to name a few, recognize that the new wave of omnichannel retailing is a “do or die” proposition. If you read retail companies’ annual reports, you get an inkling of how high they see the stakes, their investments in omnichannel retail and their use of social networking.