PARCEL Forum 15
Date and Time: Tuesday, October 20th 12:00-12:50 pm, OL504 MEGA SESSION,
Presenter: Curt Barry, President, F. Curtis Barry & Company
Title: Direct To Consumer: What is Your Competition Up To?
Customers and competition are driving a sea of change in American retailing. E-commerce has increased competition to sell product by manufacturers, retailers, direct merchants, foreign companies, to name a few. More than 50% of all in-store purchases start with an online inquiry; mobile has become the fastest growing channel. As we cater to customer omnichannel shopping preferences, major tactical changes are required to ship orders to stores, ship orders from stores and DCs, place e-Commerce and phone orders to pick up at store with no shipping and handling fees, processing web returns at stores and processing returns for free. Additionally, customers want delivery to be fast and “free” at a time when UPS and FedEx have forced changes through their charges based on DIM weight. The “small order nature” of direct orders and returns requires highly efficient operations to make money and provide high customer service.
Come hear Curt Barry, one America’s leading direct-to-customer fulfillment consultants, present 10 Operations Tactics your company must master to be competitive in the direct-to-customer marketplace. Here are a few of the issues that Curt will address:Read More